A project by LUCERANTIS GROUP
A Ferrari full of people.
Our first big campaign: the body of a red Ferrari SF90 Stradale becomes a surface made of thousands of personal micro photos.
Ferrari SF90 Stradale
Two brothers.
One Ferrari.
Thousands of stories.
We could leave this Ferrari exactly as it is. Perfect. Red. Gleaming. Untouched.
But for our first big campaign we want to do something else.
We are giving this Ferrari a new identity.
Not ours. Yours.
Piece by piece we turn its body into a huge canvas made of real people.
- Your laughing faces.
- Your happy faces.
- Your crazy moments.
- Your memories.
- Your families.
- Your friends.
Maybe also a face that means a great deal to you.
Every single picture tells its own story. And in the end, thousands of single stories become something that did not exist before.
A Ferrari full of people.
We are putting one of the most striking cars in the world at the centre of our first campaign. Not so that only we get seen.
But so that you get seen.
Micro photos
A wrap from a distance. Thousands of people up close.
The finished car is made of very many very small personal photos. The tiles sit close together, with almost no visible gap.
The campaign lives on variety. In the end the Ferrari should not look like a wall of identical passport photos, but like thousands of real moments.
- Tile size
- around 1 × 1 cm on the car
Where we stand
Development data- Faces on board
- 0
- Spots still free
- 100,000
- Countries
- 0
These numbers come straight from the system. Nothing is estimated or extrapolated.
The interactive Ferrari
Find your spot.
Choose a view, move over the available areas and pick your place on the bodywork.
Loading spots
Tap an area of the car.
Legend
- Left side€29 (≈ $33.70)
- Right side€29 (≈ $33.70)
- Front€33 (≈ $38.34)
- Rear€33 (≈ $38.34)
- Roof€29 (≈ $33.70)
- Hood€31 (≈ $36.02)
- Trunk / engine cover€28 (≈ $32.53)
- Interior€27 (≈ $31.37)
- Free
- Reserved
- Taken
Find my place
Enter your place number – you'll find it in your confirmation email.
How it works
Three steps. Two minutes.
- 01
Pick a spot
Click straight on the Ferrari: side, bonnet, front, rear, roof or interior.
- 02
Upload a photo
Choose the crop – and see your face on the car immediately, before you pay.
- 03
Secure it
PayPal, card, Apple Pay, Google Pay or Klarna. Spot number by e-mail. Done.
After the purchase
What happens after you buy
- 01
Confirmation by email
Immediately after payment you receive an email with your spot number, the chosen zone and a summary of your order.
- 02
Reviewed by a human
An AI pre-filter checks your photo the moment you upload it: one face, an age estimate, our photo rules. Within 48 hours a member of our team additionally looks at it – the final approval is always made by a human. You get a message as soon as it is approved.
- 03
Printing and application
Approved photos are printed in batches and applied to the vehicle. Once your tile is in place, you receive a photo of it on the car.
- 04
The car goes on tour
The vehicle is shown publicly. We notify you by email where and when it can be seen.
Payment via PayPal and Stripe
No card details on our servers.
Photos encrypted in the EU
Deletable on request at any time.
Every picture approved by a human
An AI pre-filter checks the photo rules – the final decision is always made by a human.
Real numbers
The counters show real orders. Nothing is invented.
FAQ
Legal details
01Is the tile really physical?
Yes. Every spot is a printed tile of about 8 x 8 mm applied to the bodywork or the interior of the vehicle. The preview on the website is a representation; the tile is real.
02How long does it stay on the car?
For the duration of the campaign, to the best of our ability. We cannot guarantee a fixed minimum period: a car is driven, cleaned and repaired. We replace damaged tiles where possible.
03Can I choose who is on the tile, and can it show several people?
You decide which image you upload. It may show several people as long as everyone shown agrees. Keep the size in mind: a single face is far easier to recognise at 8 mm than a group.
04What happens if my photo is rejected?
You receive an email with the reason and can upload a different photo once, free of charge. If that is rejected too, or you do not upload a replacement, we refund the full amount.
05Can I get a refund?
As a consumer you have a 14-day right of withdrawal. Because the tile is made individually for you, we start production only after that period or when you expressly ask us to. If your photo is rejected without a replacement, we refund in every case.
06Is payment secure?
Payment runs entirely through PayPal or Stripe (card, Apple Pay, Google Pay, Klarna). Card or account details never reach our servers; we only receive the confirmation and a reference number.
07Who can see my photo?
On the vehicle it is publicly visible; that is the point of the campaign. Online we show it only if you expressly agree during the order. It is stored encrypted on servers in the EU, and you can request deletion at any time.
08Will I know when the car is somewhere?
Yes. We inform you by email before the vehicle is shown publicly, with the place and period. We cannot promise a particular route or particular events.
Community
Many faces.
One story.
All kinds of people, different countries, different stories – on one shared surface.
Nobody is here yet. You could be the first.
Participants appear here as soon as the first spots are taken and consent for the gallery has been given.
Only pictures with explicit consent are shown.
The Ferrari is the canvas.
Your face makes it unique.
The first spots start now.
Your photo may be one of thousands. But that is exactly the point. Thousands of single people become one shared story.
Be part of it.