A project by LUCERANTIS GROUP
A Ferrari full of people.
Our first big campaign: the body of a red Ferrari SF90 Stradale becomes a surface made of thousands of personal micro photos.
Ferrari SF90 Stradale
The mosaic is growing.
0 of 100,000
100,000 places left
Founding Face · 1,000 Founding places left – The first 1,000 numbers become Founding Faces – a status nobody can get afterwards.
Two brothers.
One Ferrari.
Thousands of stories.
We could leave this Ferrari exactly as it is. Perfect. Red. Gleaming. Untouched.
But for our first big campaign we want to do something else.
We are giving this Ferrari a new identity.
Not ours. Yours.
Piece by piece we turn its body into a huge canvas made of real people.
- Your laughing faces.
- Your happy faces.
- Your crazy moments.
- Your memories.
- Your families.
- Your friends.
Maybe also a face that means a great deal to you.
Every single picture tells its own story. And in the end, thousands of single stories become something that did not exist before.
A Ferrari full of people.
We are putting one of the most striking cars in the world at the centre of our first campaign. Not so that only we get seen.
But so that you get seen.
Micro photos
A wrap from a distance. Thousands of people up close.
The finished car is made of very many very small personal photos. The tiles sit close together, with almost no visible gap.
The campaign lives on variety. In the end the Ferrari should not look like a wall of identical passport photos, but like thousands of real moments.
Where we stand
- Faces on board
- 0
- Spots still free
- 100,000
- Countries
- 0
These numbers come straight from the system. Nothing is estimated or extrapolated.
Eight areas. Fixed prices. Real availability.
Where should your photo go?
Choose the side of the car where your face should go. We assign the exact place – you get your personal place number.
Left side
25,000 places still available
$32.53
Right side
25,000 places still available
$32.53
Front
Only 3,000 places
$37.02
Rear
Only 2,000 places
$37.02
Roof
10,000 places still available
$32.53
Hood
9,000 places still available
$34.77
Trunk / engine cover
9,000 places still available
$31.41
Interior
17,000 places still available
$30.29
Find my place
Enter your place number – you'll find it in your confirmation email.
How it works
Three steps. Two minutes.
- 01
Choose an area
Left side, right side, front, rear, roof, bonnet or interior – you decide where your face goes.
- 02
Take a selfie
Straight from the camera, just your face. You see right away how it looks on the car.
- 03
Secure your place
Pay, receive your place number, share. Done.
After the purchase
What happens after you buy
- 01
Confirmation by email
Immediately after payment you receive an email with your spot number, the chosen zone and a summary of your order.
- 02
Reviewed by a human
An AI pre-filter checks your photo the moment you upload it: one face, an age estimate, our photo rules. Within 48 hours a member of our team additionally looks at it – the final approval is always made by a human. You get a message as soon as it is approved.
- 03
Printing and application
Approved photos are printed in batches and applied to the vehicle. Once your tile is in place, you receive a photo of it on the car.
- 04
The car goes on tour
The vehicle is shown publicly. We notify you by email where and when it can be seen.
Licensed payment provider
No card details on our servers.
Photos encrypted in the EU
Consent can be withdrawn at any time.
Every picture approved by a human
An AI pre-filter checks the photo rules – the final decision is always made by a human.
Real numbers
The counters show real orders. Nothing is invented.
FAQ
Legal details
01Is the tile really physical?
Yes. Every spot is a printed tile applied to the bodywork or the interior of the vehicle. The preview on the website is a representation; the tile is real.
02How long does it stay on the car?
For the duration of the campaign, to the best of our ability. We cannot guarantee a fixed minimum period: a car is driven, cleaned and repaired. We replace damaged tiles where possible.
03Can I choose who is on the tile, and can it show several people?
Only you. The photo is taken right there as a selfie with your camera – one face, front on and clearly recognisable. Other people's pictures or group photos are not possible, which ensures that only people who want to be on the car appear on it.
04What happens if my photo is rejected?
You receive an email with the reason and can take a new selfie once, free of charge. If that is rejected too, or you do not take a new one, we refund the full amount.
05Can I get a refund?
As a consumer you can withdraw within 14 days without giving reasons – online on the page "Withdrawal" or with the form you receive by email. If your photo is rejected and not replaced, we refund in every case.
06Is payment secure?
Payment runs entirely through a licensed payment provider. Card or account details never reach our servers; we only receive the confirmation and a reference number.
07Who can see my photo?
On the vehicle it is publicly visible – that is the point of the project, and you agree to it separately. Online we show it only if you expressly allow it. You can withdraw your consent at any time on the page "My photo"; we then remove the tile and delete the photo.
08Will I know when the car is somewhere?
Yes. We inform you by email before the vehicle is shown publicly, with the place and period. We cannot promise a particular route or particular events.
Community
Many faces.
One story.
All kinds of people, different countries, different stories – on one shared surface.
Nobody is here yet. You could be the first.
Participants appear here as soon as the first spots are taken and consent for the gallery has been given.
Only pictures with explicit consent are shown.
The Ferrari is the canvas.
Your face makes it unique.
The first spots start now.
Your photo may be one of thousands. But that is exactly the point. Thousands of single people become one shared story.
Be part of it.