The philosophy
If you do not stand out today, you get overlooked.
The philosophy
The world keeps changing faster.
People change. Technologies change. Platforms change. And advertising has to change with them.
A good product on its own is no longer enough. A good company on its own is not enough. A good idea on its own is not enough.
If nobody talks about it, even the best idea stays invisible.
That is why we do not want to make advertising that simply hangs somewhere or flashes across a screen.
Stop
An idea you cannot ignore while walking past.
Look
A second glance, because the first one was not enough.
Talk
Reach that is told, not bought.
Remember
Something that stays in your head after the campaign.
Founded in 2026
Two brothers.
No decades of company history to fall back on. So we decided to start writing one today.
2026
Our first big move
We did not want to claim it. We wanted to show it.
For our first big public campaign we did not simply want to say that we can create attention. So we chose something almost nobody can ignore.
A red Ferrari SF90 Stradale.
But this Ferrari is not meant to stay a Ferrari. It is meant to change. Picture by picture. Face by face. Story by story.
Two brothers.
One Ferrari.
Thousands of stories.
We could leave this Ferrari exactly as it is. Perfect. Red. Gleaming. Untouched.
But for our first big campaign we want to do something else.
We are giving this Ferrari a new identity.
Not ours. Yours.
Piece by piece we turn its body into a huge canvas made of real people.
- Your laughing faces.
- Your happy faces.
- Your crazy moments.
- Your memories.
- Your families.
- Your friends.
Maybe also a face that means a great deal to you.
Every single picture tells its own story. And in the end, thousands of single stories become something that did not exist before.
A Ferrari full of people.
We are putting one of the most striking cars in the world at the centre of our first campaign. Not so that only we get seen.
But so that you get seen.
Be there from the start
Maybe LUCERANTIS GROUP will one day be a large international company. Maybe this campaign will travel across Europe. Maybe millions of people will see this Ferrari.
Today we cannot know that yet. But we do know one thing:
Every big story begins with a first step.
2026 is our first step. And we do not want to experience that beginning on our own. We want you there.
When this story has grown, you should be able to say:
My face was there from the very beginning.